TETSUYA MAEHARA
Creative Director, Communication Designer
After working for an advertising/TV program planning company and a global digital agency, Tetsuya joined a Dentsu. With "video x digital" as his main focus, he has promoted creative direction in all areas of IMC(Integrated Marketing Communication), from mass communication to technology-oriented installations. Tetsuya has experience in a wide range of creative fields, from advertising campaigns to TV program planning and business/service development. Major clients include Honda, NIKE, Google, Panasonic, SoftBank, and others. Major awards include Cannes Lions, Spikes Asia, ADFEST, AD STARS, PR Awards Asia, Japan Media Arts Festival, and Fuji Sankei Group Advertising Grand Prix.
広告・TV番組企画会社、グローバルデジタルエージェンシーを経て、総合広告代理店へ。「映像×デジタル」を主軸に、マスコミュニケーションからテクノロジーオリエンテッドなインスタレーションに至るまでIMC全領域のクリエイティブディレクションを推進。主な仕事に、NIKE、Honda、Google、Panasonic、SoftBank、KIRIN、明治 など。主な受賞に、Cannes Lions, Spikes Asia, ADFEST, AD STARS, PR Awards Asia, 文化庁メディア芸術祭, フジサンケイグループ広告大賞 グランプリなど。