TETSUYA MAEHARA | 前原 哲哉
Creative Director, Communication Designer
After working at an advertising and consulting firm and a global digital agency, Tetsuya joined a Dentsu. With "video x digital" as his main focus, he has promoted creative direction in all areas of IMC(Integrated Marketing Communication), from mass communication to technology-oriented installations. Tetsuya has experience in a wide range of creative fields, from advertising campaigns to TV program planning and business/service development. Major clients include NIKE, Honda, Google, Panasonic, SoftBank, KIRIN, Meiji and others. Major awards include Cannes Lions, Spikes Asia, ADFEST, AD STARS, PR Awards Asia, Japan Media Arts Festival, and Fuji Sankei Group Advertising Grand Prix.
広告・コンサルティング会社、グローバルデジタルエージェンシーを経て、電通へ。「映像×デジタル」を主軸に、マスコミュニケーションからテクノロジーオリエンテッドなインスタレーションに至るまで統合的なクリエイティブディレクションを推進。主な仕事に、NIKE、Honda、Google、Panasonic、SoftBank、KIRIN、明治 など。主な受賞に、Cannes Lions, Spikes Asia, ADFEST, AD STARS, PR Awards Asia, 文化庁メディア芸術祭, フジサンケイグループ広告大賞 グランプリなど。